Tuesday, November 5, 2019

The creation of Coca-Cola

Like many people who change history, Dr. John Stith Pemberton, a Civil War veteran and Atlanta pharmacist, was inspired by simple curiosity. He loved tinkering with medicinal formulas.

It was in the late1870’s that he apparently read about coca-leaves—a miracle substance that acted as a stimulant, an aid to digestion, an aphrodisiac, and a life-extender.After experimenting with coca-leaves, Pemberton developed French Wine Coca, which was an imitation of Vin Mariani, a now-forgotten drink that was a combination of Bordeaux wine and cocaine. Later Pemberton decided to eliminate the wine from the formula.

In one afternoon, searching for a quick cure for headaches, he stirred up a fragrant, caramel-colored liquid in a three-legged pot. When it was done, he carried it a few doors down to Jacobs’ Pharmacy.

On May 8 1886, Coca‑Cola is created by John Pemberton and served at Jacobs’ Pharmacy. He tried to create a distinctive syrup which can be sold at soda fountains. Initially, the syrup was mixed with carbonated water and then consumed.

Dr Pemberton tried it out on customers at his local chemist, Jacobs' Pharmacy, where it proved so popular it immediately went on sale at five cents a glass. Nine drinks a day are sold during this year.

Company accountant, Frank Robinson, names the drink “Coca‑Cola,” and thinking the two Cs would look well in advertising. He also designed the distinctive script in which the trademark is created, which is still used today.

In 1887, coupons are first used to promote Coca‑Cola. In the same yearJohn Pemberton registers his “Coca‑Cola Syrup and Extract” label as a copyright with the U.S. Patent Office. Prior to Dr. Pemberton‟s death in 1888, Coca Cola was sold to various partieswith the majority of interest sold to Atlanta businessman, Asa G. Chandler.

Mr. Chandler is credited with founding the layout of the Coca Cola‟s empire. Under his leadership, Coca Cola was sold in soda fountains outside Atlanta. In 1894, Joseph Biedenharn installed bottling machinery and became the first one to put Coca Cola in bottles.
The creation of Coca-Cola

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